Having clarity on your branding when starting your business is absolutely essential. It has to be clear, engaging, and memorable for potential customers.
A clear and memorable brand stands out in the minds of potential customers. When your brand is easily recognizable, it fosters a sense of familiarity and trust. This recognition becomes a powerful asset, especially in a competitive market where consumers are bombarded with choices.
Your branding is crucial to the success and sustainability of your business, and if done right, it will persuade potential customers to choose you over your competitors.
In a crowded marketplace, having a distinct and clear brand sets you apart from competitors. It’s not just about what you offer but how you present it.
When defining your branding, you must consider whether it’s:
What are some of the key elements of your branding?
This business was not always JVB!
If you’ve known me for a long time, you’ll know that we will be rebranded in 2020.
Originally I started this business in 2016, under the name ‘The Unique Mumpreneur’. As a mother and woman in business, I wanted to start mentoring other mothers who wanted to grow their own businesses and take control of their lives. I chose this name because in 2014 I was awarded ‘The Unique Award’ and The Small Business Awards. And then of course if you hadn’t guessed, ‘mumpreneur’ is a combination of mum, and entrepreneur!
This was great for the time, as my ideal client was literally, mums who wanted to become business owners.
But as our audience grew and we started to work with a much wider range of clients, I thought it was best to rebrand to be more inclusive to anyone who wanted to become a business owner.
So since then we have been known as Jo Bevilacqua Mentoring and I have offered all of my services under this brand.
Rebranding was such a huge thing to do, but if you feel it’s right for your business and you will benefit from it then absolutely go for it.
Your branding can be the make or break of your business!