Need some advice for your socials?
Social media is a huge part of life these days. I bet pretty much everyone you know uses some kind of social media. Personally, we all use it for different things. To update our friends and family on our lives, share a laugh, or just have a little scroll to pass the time and chill out.
For businesses, social media plays a huge role. It’s used for marketing and promotion, sharing knowledge and tips based around your industry, and to stay in touch with clients and customers, so they know you’re still active.
There’s always new things to learn within the social media world. I’ve been in the business industry for over 12 years now. But I’m still learning new ways of the online world, and new techniques and tips to help maximise engagement and stay in touch with your audience.
Whether you’re a social media mogul, or are still trying to figure out how it all works, I’ve put together some tips to help you stay on top of your social media game.
Let’s take a look.
Top Tips for Social Media;
1. Vary your content
No one wants to see the same content over and over again. Mix it up a little! Try to continuously think of new and engaging content to post over your platforms. Of course, social media is there to promote your products and advertise. But trust me, people aren’t going to want to engage with your page if you’re only posting advertisements. So vary your content. Make sure it’s still relevant to your industry, and speaks to your client avatar.
2. Post regularly and consistently
Regular posting shows your audience that you’re continuously active. A social media calendar is a good way to stay on top of your posts and make sure you’ve got something planned for each day. Consistency is key! Let’s say you decide to go live once a week, make sure that you go live on the same day each week so your audience doesn’t get confused.
3. Don’t forget stories!
Stories on Instagram and Facebook are another great way to engage with your audience. Here, you can post more personal things, and include engagement activities such as polls, questions, or quizzes to keep your followers interested and engaged. As well as this, posting on your stories allows you to stay active online, without messing up your theme on your Instagram (if you have one like I do).
4. Repurpose, repurpose, repurpose
Not all of your posts have to be brand new. If you’re struggling to think of content, have a look back at some older posts of yours. Don’t just put the exact same thing, but can you take anything from the old post to expand on or explain in more detail? Also, by repurpose I mean you can use the same posts over multiple platforms. So you don’t need to write three or four different posts each day. Just use the same ones!
5. Build a community
A huge part of business is community. People want to feel as though they are a part of something, and feel valued – as I say quite often. So a community group is a great way to do this. I have my She Leads group on Facebook, where anyone within the group can post, not just me! Thanks to this, everyone can socialise, promote, support and get to know each other, and come across new opportunities and potential investments. Take a look at my last blog for advice on creating your own group.
6. Tailor your content correctly
When creating content for your social media you have to make sure that it speaks directly to your target audience. Think of your main demographic. Is your content relevant to them? Will what you say resonate with them? Consider this when creating your content to get as much engagement as possible.
7. Always engage with your audience
Make sure that you’re always engaging with your followers. Like I say, they want to feel valued – so don’t be ignoring them! Reply to comments and direct messages. Maybe if you’ve put a poll on your story, message a couple of the people who voted, and discuss their answer with them. The more you engage with your audience, the more they’ll engage with your posts.
8. Utilise all social media platforms
There’s loads of different platforms you can be using, some better for certain business types than others – but the more the better really. If you have more social media accounts, your business is much more accessible to everyone. Some people may have Instagram, but not Facebook – and vice versa. Just make sure you include any important information or news on all platforms, to keep everyone in the loop.
9. Go live regularly
Something that makes a huge difference is live streams. Try and go live as much as possible. It creates another platform and point of contact for your audience. But they get to talk to you, ask questions, and gain any clarity they need in an instant. It can also be refreshing for your audience to see your face and hear your voice again, rather than just reading what you say on their screen. Like I said earlier, if you’re going live regularly, try to do it on the same day each week. Remember consistency!
10. Post personal aspects of your life
Although it may seem scary, I’ve noticed that personal posts seem to get much more engagement online, so of course this benefits the business. But not only that, personal posts also benefit your audience – they get a reminder that you’re also human. Sometimes it’s hard for people to connect with you online if all you’re doing is promoting your products. But including personal pictures of your life, and showing your real authentic self helps your audience connect with you. Don’t be afraid to put yourself out there. What you do is your passion for a reason – ignore the haters.