How can a Facebook group benefit your business, and your clients?

When you own your own business, it’s a good idea to create some kind of community group. To provide a platform for you and your clients to be active on. A Facebook group is perfect for this.

I love having my community group where we can all share our experiences and be open and honest with one another. I think it’s a great place for us to all come together, since support is such a huge thing, especially as business owners.

Facebook is one of the most widely used social media platforms, with 51.15 million users in the UK as of July 2021 (statistic from statista.com). It’s easily accessible, has a simple interface, and is a great place for you and your clients to come together, socialise, promote, and discuss topics within the industry.

A group will be separate from your business’s Facebook page. For example, my business page is Jo Bevilacqua on Facebook. I run my She Leads; Community Group through the business page. Click the links to check them out if you fancy it.

Let’s take a look at some of the benefits of creating a Facebook group for you and your clients.

The benefits…

• They provide a convenient point of contact for you and your clients

As a business owner it’s important that your provide easy and convenient points of contact for your clients to get in touch with you, and for you to get in touch with them too! Facebook groups make this possible, since contact is either a quick direct message, comment, or post away! It’s easy and convenient for you and your clients to get the information you may need.

• They’re a platform to gain market research

Part of owning a business is having a good knowledge of your market. This knowledge can be gained through primary or secondary research. Having your own community group allows you to collect primary data and research from your clients and people within the community. With a strengthened knowledge of your market, and your clients needs, your business will be able to continue to develop.

Other people in the community will also benefit from this research, and gain clarity on their businesses too.

• They create a community

At the end of the day, something that most people want is to be part of something. People want to feel valued, and feel that they get value out of what they put their time into. So a Facebook group will help create a like-minded community for you and your clients. 

I pride myself on creating a safe, non-judgmental space where we can all embrace vulnerability. Whether this is through my community group, or my services such as my Mastermind groups – it’s important people have a space to be open and honest! It massively helps, personally and professionally.

• They allow your clients to socialise and promote

A community group allows you and your clients to socialise with one another, discuss problems, offer advice, and depending on the group’s rules, promote products and services. Not all groups allow this, but when setting up your own, you can make rules and a code of conduct for the group! Having this additional platform for your clients will benefit you as the business owner, and your community.

Setting up a group…

When creating your Facebook group, you can easily control the privacy settings. You can set your group to either public or private. Public meaning anyone can join, but private means people have to request to join your group, and the owner can accept or decline those requests.

You can also add a set of questions that people must answer when submitting their request to join the group. This is a really great feature as it allows you to identify whether the people wanting to join the group are the right kind of people for your community, and if they will fit in well with the group.

A Facebook group not only benefits you as a business owner, but also massively benefits your clients that are within your community. I’d definitely recommend getting one started!