About Me


Jo Bevilacqua

Business Mentor, Serial Entrepreneur, Best-Selling Author

I'm not just another Business Mentor.

I am the first to admit that business is amazing, but it can also feel so incredibly hard. There have been multiple highs and lows since starting my first business.

One thing that I’ve learnt is that both are easier to deal with when you are surrounded by the right people that have got your back through the good, the bad and the ugly.

I’m not going to beat around the bush and tell you that business is positive all the time. There’s always going to be parts when you need to work bloody hard to make things work but with the right guidance and the best support system – you can make it work.

Jo Bevilacqua

I've basically been through it all!

Being in the industry for 12 years now, I have founded three award winning businesses;

This means I know exactly what it’s like to make mistakes or feel completely stuck. Being a business mentor, I think it’s imperative that this side of business is spoken about. It’s becoming too normal to read a story on social media telling you that you can do ‘one thing right’ and have immediate success and financial reward – This is not realistic!

Building a business that lasts is a process.

If it was as easy as many of these ‘gurus’ say it is, we’d all be entrepreneurs earning millions! We need to be realistic, know that it’s okay to make mistakes, and that you can learn as much from your downfalls than from your successes. Whether you are a newbie in business, or an established entrepreneur, I’m 100% invested in you so you can be 100% invested in your business.

Clearly, I love a challenge!

I co-founded Hallmark Carpets and Flooring with my partner whilst I was on maternity leave in 2009. Two years later the idea for Serenity Loves followed whilst heavily pregnant with my second daughter. My vision was to create a hair salon with an onsite crèche, as it was something I was looking for myself. Within four weeks, I had a 40 page business and began looking for premises.

I launched the business following the 2009 recession in a competitive high-end industry with no knowledge or experience in the industry. I was confident in my business and the freedom it could give me, so I pushed forward. and guess what? It paid off!

Serenity Loves went on to win a variety of awards, including;

Most Loved Hairdressers in Peterborough

Best New Business of the Year

Best Independent Retailer: Silver Award

Peterborough Telegraph's 'Best New Enterprise'

Most Loved Business in Peterborough

It just goes to show that if you work hard and take action, you'll get exactly where you'll want to be.

As my businesses thrived, I started up The Unique Mumpreneur (Now Jo Bevilacqua Mentoring) coaching business in 2018. I wanted to become a business mentor to empower and encourage other mums to start their own businesses.

I was also invited to judge several prestigious awards, such as the National Business Women Awards, and the Small Business Peterborough Awards.

It’s my life’s mission to help others, so now I guide and mentor other business owners from all backgrounds through my Mastermind classes and my One to One sessions.

I successfully wrote my own book called ‘No Longer Last on the List’, to share my story, and encourage and empower other women to stop putting themselves last!

I'm aiming to spread love and positivity amongst all of us!

As your mentor, I’m dedicated to helping you take all the necessary steps to create a long-term sustainable business. We start by building a strong foundation. I’ve got to be real with you, it won’t be easy. It’s a process – but that’s what I’m here for! I will be 100% open and honest with you. This way I can help you achieve your goals and build your dream business.

It's about time we face reality!

Building a business can be hard work, stressful and time consuming. However, if you do it right and with a great support group, the reward and success it totally worth it!

We will out necessary actions you need to take and implement your plan to help get you to where you want to be. Implementation is key, it’s all well and good having a great plan but the only want to actually achieve your goals is to take action.

Cutting corners isn't an option!

We will go through the process step-by-step and tackle each challenge together. 

Becoming a business owner changed my life for the better, and if I can do it then YOU most certainly can too. With a stable and welcoming community and myself behind you, you can achieve it a lot quicker too!

If you decide that you're ready to push your business and yourself to the next level, I've got you.

Jo Bevilacqua at an Awards Night